Core of Innovations (CoI) is a boutique consultancy based in Saudi Arabia. CoI delivers four core services: Digital and Technology, KSA Market Expansion, PMO and Execution, and Corporate Venture Building. With over 30 years of combined experience across five target sectors, CoI works with a small number of partners and joins the work itself, moving past advice into shared ownership.
Everyone ConsultsWe Build to Own
For corporates and startups. We join the work — we build, we stay, and we transform together.
Our goal is to be genuinely useful. We work with a small number of partners and join the work itself — we shape, we stay, and we make real transformation together. We built CoI for this exact work. We are still building it.
- Core Services
- 4
- Years Combined
- 30+
- Target Sectors
- 5
- Founding Partners
- 2
Core of Innovations offers four core services in Saudi Arabia: Digital and Technology; KSA Market Expansion; PMO and Execution; and Corporate Venture Building.
Core Services
Four Core ServicesOne Integrated Team
Four core services. We take on engagements we're genuinely equipped to deliver — select each tab to see what's included and who it's for.
Digital & Technology Services
For Corporates & SMEsAI-first design, build, and deployment. From workflow automation to full product development — we scope what's real, build what works, and stay until it's running in production.
AI Development & Automation
Custom AI workflows, LLM integration, NLP, computer vision, predictive analytics, RPA, and virtual assistants — built for your operations, not off-the-shelf templates.
AI Optimization (AIO)
We make your brand visible in ChatGPT, Perplexity, Google AI Overviews. Content restructuring, entity authority, and Arabic-language AIO for KSA audiences.
Web & Mobile Product Development
React, Next.js, Flutter, native iOS/Android — production-grade platforms with UI/UX design and Arabic RTL support from day one.
Digital Marketing & Growth
SEO, paid media (Google, Meta, Snapchat), content strategy — focused on measurable commercial outcomes, not reach and impressions.
VR / AR & Immersive Experiences
Unity, Unreal Engine, WebXR — for real estate, training, retail, and events. Production-ready, not proof-of-concept.
KSA Market Expansion
For Expanding Corporates & Promising StartupsFor established companies expanding into Saudi Arabia and promising startups ready for the market. We work shoulder to shoulder — opening our network, navigating the entry, and staying involved until you're operational.
Market Readiness Assessment
A detailed view of what the KSA market holds for your product or business line — demand, competition, regulatory requirements, and what it takes to enter — so you make an informed decision before committing budget.
Network Opening & Warm Introductions
We open our network of KSA companies, sector operators, and established partners. Introductions from people who know us — not a LinkedIn list.
Regulatory & Licensing Navigation
MISA licensing, sector permits, Saudization, and corporate structuring — for a first entity or a regional subsidiary. We map the path, support the setup, and walk through it with you.
Soft-Landing & Shared Services
The practical layer of arriving: office space, housing, hiring, and admin setup — the shared services that get your team on the ground and working.
PMO & Execution Management
For Corporates & Growing OrganisationsFor organisations that have the strategy but need trusted delivery ownership. We bring in the right subject matter experts for each engagement — building a specialist team around the specific problem, not a generic delivery unit.
Specialist Network Activation
We identify and coordinate the right experts — legal, financial, technical, operational — managed as a unified delivery team under CoI accountability.
Project & Program Management
Active delivery management — governance, milestone accountability, stakeholder coordination, and problem-solving before delays happen.
Corporate Finance & Reporting Structure
Management reporting, investor-ready financials, and the financial architecture your business needs to operate credibly in the Saudi market.
Vendor & Partner Coordination
One accountable owner across your ecosystem of suppliers, agencies, and specialists — holding everyone accountable as a coherent delivery unit.
Corporate Venture Building
For Corporates Launching Spin-Off VenturesFor corporates that want to launch startups from within — a single spin-off or a systematic venture-building program. You bring the industry depth, assets, and market position. We bring the entrepreneurial operating system: venture thinking, a dedicated build team, and the discipline to run a startup like a startup, not a department.
Venture Design & Validation
A design-thinking process from internal idea to investable venture: opportunity framing, business model, and willingness-to-pay validation — with the corporate itself as the venture's first client. Prove it inside, then grow it independently.
A New, Integrated Build Team
New ventures shouldn't be built by internal IT — it pulls people from their daily duties, and venture-building demands a different way of working. We form a new, integrated team around the venture, bringing the capabilities most corporates don't carry in-house: AI engineering, VR/AR, product design, and rapid development.
The Entrepreneurial Operating Layer
Startup governance inside a corporate context: lean budgets, milestone gates, founder-style accountability, and speed — protected from the processes that slow new ventures down.
From One Venture to a Program
Start with one spin-off, or build the repeatable machine: a corporate venture-building program with pipeline, gating criteria, and a portfolio approach — designed with your leadership and run together.
How We Work
Decisions get made quickly. When the market moves, we move — because our structure allows it.
We build the roadmap and drive it. One team, one accountability, from diagnosis to result.
A yes from us means we know we can deliver. Anything outside our depth, we tell you — and point you to someone better suited.
The DNA is the same — we don't advise and leave, we stay in the work. Ownership, urgency, and resourcefulness come standard.
Core of Innovations is building two products beyond its consulting work. AI Bud is a safe AI companion for children that gives kids a friend to talk to and learn with, and gives parents peace of mind. HaulOS is an AI-powered fleet management platform for logistics and transport operators, unifying GPS tracking, driver safety, route optimization, compliance, and vehicle diagnostics.
What We're Building
Building Beyond Consulting
Alongside our consulting work, CoI is developing a small portfolio of AI-powered products rooted in the sectors we know best. Early stage — openly shared.
AI Bud
AI Companion for Kids
A friend for every child — and peace of mind for every parent. AI Bud is a safe, warm AI companion that gives children someone to talk to, ask questions, and learn with, wrapped in parental controls and full transparency. Built to be genuinely good for kids, and trusted by families.
Join the waitlistHaulOS
AI Fleet Management Platform
One operating system for the whole fleet. HaulOS unifies real-time GPS tracking, AI driver-safety monitoring, route optimization, fuel and maintenance insights, and compliance — giving logistics and transport operators total visibility and lower cost per mile from a single dashboard.
Express interestCore of Innovations is built around two founding partners. Emran Abduljabbar is Co-Founder, an entrepreneur and operator whose career runs from process engineering through investment to building ventures, with fourteen years inside the Kingdom's public and private sectors. Sheikh Zaeem Manzoor is Co-Founder and Technology Partner, an LSE-educated technologist with over 15 years leading digital transformation across real estate, healthcare, and government sectors globally.
Who We Are
Two Partners
CoI is built around two founding partners. When you work with CoI, you work with us directly.
Entrepreneur and operator whose career runs from process engineering through investment to building ventures. Fourteen years inside the Kingdom's public and private sectors taught him how decisions get made and where doors open. He has built and grown businesses from inside Saudi Arabia, and brings those relationships — and that operator's instinct — to every CoI engagement.
LSE-educated technologist with 15+ years leading digital transformation across real estate, healthcare, and government sectors globally. Brings the AI depth, product experience, and delivery capability that underpins everything CoI executes on the technology side.
Contact Core of Innovations, a boutique consultancy located at Al Nakheel Center, Jeddah, Saudi Arabia. Email info@coi.sa. CoI responds within 12 hours directly from a founding partner and, if the fit is right, sends a link to book a 20-minute call. Available in English and Arabic.
Get in Touch
Tell Us What You're Working On
Fill in the details and book a short discussion with us — a project, a market entry, or digital and technology service, we're ready.